First Wives World productions brought "Hot Flashes," the FWW-exclusive fictional blog by television-alum Mimi Schmir (Grey's Anatomy, Shark, Felicity) to the people on Thursday — and the people raved. A-listers from both coasts mingled at NYC hot-spot Ultra, gathering to listen to film, television, and theater's finest actresses read excerpts of Schmir's take on the rollercoaster that is menopausal life through the eyes of her heroine, Esme. "As we had hoped, Thursday night became a true convergence of emotions, connections, and industries," says FWW partner Jonas Neilson.

Amy Brenneman (Private Practice, Judging Amy), Kim Raver (Lipstick Jungle), Daphne Rubin-Vega (Rent), and Jessica Hecht (Friends) brought Esme to life as they read episodes of the first-person blog. Neilson explained that the second official reading underscored what Business Week described as "Broadway to Broadband" (and now potentially "Broadcast") as never before.

"It was a wonderful event showing what 'Hot Flashes' represents, and it was interpreted wonderfully by the great performances of our actresses," notes First Wives World's Antonio Martinez. "They gave it a new life that just exploded from the page."

Adds Neilson: "It's one thing to set out to build a social network for women to connect with women; it's another to have them connect emotionally with a fictional character and narrative in such a new, innovative way. Seeing the crowd laugh, emote, and join in Esme's journey was a quite a moment for all of us."

Curious? Check out "Hot Flashes" here.

(Photo: Frank Siciliano)