Header

A risqué billboard advertising the divorce services of an all-female law practice has sparked controversy in Chicago and around the country. The billboard features a headless busty woman in lingerie and a guy’s torso highlighted by six-pack abs and the headline: “Life’s short. Get a divorce.”

Talk about in-your-face advertising.

Appearing on CNN’s “American Morning” today, Corri Fetman, a partner in Fetman, Garland & Associates, Ltd., defended the billboard saying it projects a sense of personal empowerment and encourages men and women to move on with their lives if they’re in unhappy marriages. Fetman’s firm specializes in divorce cases.

The billboard is raising the ire of several groups, including the American Academy of Matrimonial Attorneys. “It really sheds a very, very terrible light on the profession -- totally undignified," Joe Ducanto, founder of the group, told UPI.

Fetman defended her firm’s bold approach, telling ABC News that law firm advertising is “boring…Everything's always the same.”

"It trivializes divorce and I think it's absolutely disgusting," Rick Tivers, a clinical social worker at the Center for Divorce Recovery in Chicago, told ABC News. "Divorce is traumatic enough without this kind of [advertising]. We try and help people go through the divorce process with as much integrity as possible. A lot of my work is helping people grieve the loss of a divorce, and their own sense of betrayal. This makes divorce seem like it's not a big deal, and it's a huge deal for many people.''

Ducanto’s group is calling on sanctions against Fetman. But the Attorney Registration and Disciplinary Committee of Supreme Court of Illinois is known for its reluctance to sanction lawyers for anything short of false or misleading advertising.

Divorce attorney to the stars Raoul Felder weighed in and said the ad was a new low for the profession. "This has to be the Academy Award of bad taste,'' Felder told ABC News. Fetman is "not your run-of-the-mill Perry Mason lawyer,'' he opined. "Hell, that's not even 'L.A. Law.' It's bizarre,'' he said. "I don't think anybody walks away from that ad thinking more of the legal profession that they did before they saw it.''

Fetman adamantly defends her approach: “Lawyers don't cause divorces. People cause divorces,'' she said. "If you think somebody's going to look at a billboard and go out and get a divorce as a result, you're insulting the intelligence of people. If that's the case, our next billboard is going to read, 'Gimme Your Money.'"

What do you think? Weigh in and tell us!

Recent posts by Katherine McKee

Katherine McKee • 3/14/2008
Just how do women get through infidelity in marriage? Does infidelity always...
Katherine McKee • 3/13/2008
The hand-wringing over Silda Wall Spitzer's future with her now defamed...
Katherine McKee • 3/11/2008
Apparently, K-Fed, Britney Spears' ex, is a generous tipper. According to...
Katherine McKee • 3/10/2008
So, it looks like Star Jones Reynolds and hubby Al are calling it quits...
Katherine McKee • 3/08/2008
In order to finance his divorce settlement, Sir Paul McCartney plans to...
Katherine McKee • 3/01/2008
When your marriage is falling apart, it's urgent to take steps to protect...
Katherine McKee • 2/28/2008
Forget about those Santa Ana winds. Oscar's embers blew directly into Ann...