


A risqué billboard advertising the divorce services of an all-female law practice has sparked controversy in Chicago and around the country. The billboard features a headless busty woman in lingerie and a guy’s torso highlighted by six-pack abs and the headline: “Life’s short. Get a divorce.”
Talk about in-your-face advertising.
Appearing on CNN’s “American Morning” today, Corri Fetman, a partner in Fetman, Garland & Associates, Ltd., defended the billboard saying it projects a sense of personal empowerment and encourages men and women to move on with their lives if they’re in unhappy marriages. Fetman’s firm specializes in divorce cases.
The billboard is raising the ire of several groups, including the American Academy of Matrimonial Attorneys. “It really sheds a very, very terrible light on the profession -- totally undignified," Joe Ducanto, founder of the group, told UPI.
Fetman defended her firm’s bold approach, telling ABC News that law firm advertising is “boring…Everything's always the same.”
"It trivializes divorce and I think it's absolutely disgusting," Rick Tivers, a clinical social worker at the Center for Divorce Recovery in Chicago, told ABC News. "Divorce is traumatic enough without this kind of [advertising]. We try and help people go through the divorce process with as much integrity as possible. A lot of my work is helping people grieve the loss of a divorce, and their own sense of betrayal. This makes divorce seem like it's not a big deal, and it's a huge deal for many people.''
Ducanto’s group is calling on sanctions against Fetman. But the Attorney Registration and Disciplinary Committee of Supreme Court of Illinois is known for its reluctance to sanction lawyers for anything short of false or misleading advertising.
Divorce attorney to the stars Raoul Felder weighed in and said the ad was a new low for the profession. "This has to be the Academy Award of bad taste,'' Felder told ABC News. Fetman is "not your run-of-the-mill Perry Mason lawyer,'' he opined. "Hell, that's not even 'L.A. Law.' It's bizarre,'' he said. "I don't think anybody walks away from that ad thinking more of the legal profession that they did before they saw it.''
Fetman adamantly defends her approach: “Lawyers don't cause divorces. People cause divorces,'' she said. "If you think somebody's going to look at a billboard and go out and get a divorce as a result, you're insulting the intelligence of people. If that's the case, our next billboard is going to read, 'Gimme Your Money.'"
What do you think? Weigh in and tell us!
What Others Have Shared ()
Divorce Billboard
How raunchy! I can't believe divorce lawyers (women) have sunk this low...The billboard makes it look like it's so easy to find a sexy, new life post-divorce. That all you have to do is split and suddenly you'll have these hot, new partners. Gimme a break!
Gimme a bazuka!
to shoot down the billboard!
Billboard shmilboard
I think it's very creative and it's hitting its target audience. Those that are happily married shouldn’t give it a second thought, unless you are some religious fanatic, in which case you would be the type that back in the 50's and 60's would want to castrate lawyers for advertising a divorce at all. Get with the times and stop being so uptight.
Billboard controversy
I think it's great...! I'm not thinking about the ethics, just the message. It's about moving on, getting on with your life. Why should we waste time in loveless marriages? Life IS short! And where else but in America (well, maybe parts of Europe) will you find such brazen advertising?
Life's short, get a divorce