The Valentine’s Effect: Truth Or Nonsense?

Amanda Lockhart — Tue, 12 Feb 2008 15:00:00 -0500

The more time I spend reading stories and news items about divorce, the more amazed I get at the lengths some people will go to in an effort to spin circumstances in their favor.

We've written in the past about whether there's a time of year when divorces are most likely to happen. I've heard back-to-school time is big, because people wait until the summer is over and the kids are back in school. Everyone knows that post-holiday time is big, because everyone just wants to get past the holidays and then start the arduous task of ending a marriage. And the other day I saw a press release talking about how there's this Valentine's Effect. Apparently the idea is that people get so stressed out from all the talk and marketing nonsense that goes along with Valentine's day that instead of coming closer together with a loved one, they break up.

Wow, this is all such complete BS.

To the credit of LegalMatch, the legal service that issued the press release I came across, they acknowledge that the timing of all these so-called Valentine's Effect divorces may just be the carryover of marriages that started to crack right after the holidays. But anyone who tries to connect divorce with a certain time of year — especially a group of lawyers looking to drum up business — is just full of it.

I will say this, though: Too much talk about Valentine's Day is enough to make you sick. Whether it makes you get divorced — that's a much tougher sell.

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The Valentine’s Effect: Truth Or Nonsense?